Tuesday, 23 September 2014

Vaughan Breaking News Alert

It seems to me things are getting a little out of control, and perhaps this is one of the problems of having news media apps on personal tech devices, or subscribing to e-mail news lists of various media outlets. Someone needs to come up with an app which scans all the words of the media news alert that you get, and does not deliver duplicate "Vaughan breaking news" from multiple media venues. Within 3 minutes, I got a news alert that there was a 5.5 earthquake near here. Then, for what must have been an hour and a half I kept getting breaking news alerts from all sorts of news organizations including the New York Times, Washington Post, and Miami Herald.

Use Breaking News to Boost Your Public Relations
It's easy to think that public relations is just about making the most of the news you have or 'creating' news stories that will appeal to the press and media. If you can respond quickly and provide helpful comment then breaking news is a great opportunity to boost your profile.

Monitor the news - it's essential to keep track of the press and media for the stories that are being covered. The 24 hour news channels mean that there is now much more scope for providing expert comment on the back of a news story.

Help to push on the story - ensure that what you contribute provides useful information, can look at the story from a different perspective, help to move the story on etc.

Build relationships - approaching journalists on the back of breaking news also provides you with a great opportunity to build relationships with journalists covering your interest area. Find out the type of stories they are interested in and whether you can help them on other stories.

Become an expert - there are two ways to generate opportunities for comment and interview on the back of news stories. One way is to contact journalists. Journalists use it to find experts to provide comment for the stories they are working on.