Monday, 16 June 2014

The Basics Perry Belcher of Social Media Marketing

People buy from people they; Know, Like and Trust
This concept works is because it has been proved offline networking is  the most powerful form of marketing because it's based on referrals. You would only refer a business to someone if they had given you good service (trust) or you knew the person well (know, like and you trust the person).

This is why Business Network International (BNI) is the most powerful offline business network in the world. Perry Belcher a real social media guru and student of on-line human behavior  reached a similar conclusion to that of Dr Adam Meisner (the founder of BNI) about networking. If we agree that Know, Like and Trust are the basis of a relationship and network marketing is about creating relationships then how do you go about getting people to Know, Like and Trust you on-line?

Always have a profile photograph of yourself in any social network. Place a shortened link to your Blog never your sales site.

Offer a great recipe if you have come across one! Answer questions if you can. Engage in conversations via the IM channel, even strike up conversations by the in network mail.

It's about being transparent and saying if you like me then that's fine if you dislike me that's fine also.
A lot of network marketing companies say steer clear of families and friends.

The place you build Trust is your Blog and your Blog should be about your brand. Have your Blog RSS feed into a Fan Page on Facebook. Importantly simply have a page called Business Opportunities or Business Portfolio. On this page give brief 'teasers' about your business opportunities and links to the sales pages. Each show is recorded and automatically posts to YouTube.

Social networking and social media marketing are a godsend when it comes to creating leads for your MLM, network marketing, or direct sales opportunity.  By using social media sites like Facebook, Twitter, and YouTube, you can create endless leads for your business... You need to build relationships.  perry belcher describes these social network sites to like being at a party.  If you're at a party, you don't go around "throwing up" your business opportunity on everyone you see.  If you do, you're not exactly going to be the life of the party!

Imagine if you just talked about yourself all night?  I'd search for people with similar interests.  Not necessarily people with the same business interests  I'm talking hobbies, movies, et cetera.  If someone mentioned that they need help with blogging, I'd give them some blogging resources.  So you change the subject to reading, and they don't like to read.  Network marketing is all about relationships.